My Introduction to Substack
This is my intro, my hello, my who is this and what is he doing
Nice to meet you, Im Zach -
Im Zach Litoff, An Artist, A Designer, A Runner, a Freelancer, a studio agency owner, and now a dyslexic on Substack… wish me luck and please overlook my spelling errors
A Bit About what i’m going to post on “Studio Thoughts”
Im going to be honest first, I’m not sure. This is my first time doing something like this, but I can tell you what I’m hoping to post
ART - I make a lot of art in my free time, Shocker, right? And i really want to post more about that. More WIP. More BTS. More of what it means to me. More hey look this shit is cool
BUSINESS - Ive been fortunate enough to somehow never get a “REAL JOB” which is crazy. but, through running litoffstudios I have a lot of funny stories, crazy stories, lessons I’ve learned, thoughts about the industry of design, thoughts about the industry of running, I have a lot of words in my head, and this will be a good place to put them
CASE STUDIES - A lot of my work ends up in the real world. and every time it feels like I’m learning from how that project went. Might as well pass the lessons on… and a 10-second Instagram reel isn’t doing that
Inspiration - I understand it’s 2025, everyone is a Vibe Curator™ now. But so am I, and I think I’m better at it than your average Gen Z with a Pinterest. Im going to use this as a place to hype up my friends and bring light to some cool things I see in design and art.
ETC - Imma go where the wind takes me, I could share some more personal stories. I could roast the running industry. I might talk about politics. Donald Trumps Tarrifs are screwing over my book right now so i have a lot of thoughts there. Q and A’s could be Fun. If you ideas please let me know
A Bit About what i’m NOT going to post
AI BLOG POSTS - there’s enough brain rot out there. if I’m going to use this platform, I’m actually going to use it. Please bear with my spelling and ADHD thinking. I promise it’ll be fun.
LOW QUALITY CONTENT - I’m not on Twitter, but I am on threads and IG, and a lot of content now is just about getting engagement. my goal is going be high-value posts every time. Every. Word. Counts.
OVERLY SELF PROMOTING CONTENT - It’s not just going to be about me
REPOSTING MY INSTAGRAM CONTENT - I love my Instagram, but I wanna try something new and this is that new space that seems genuine. So I’m going to try it here.
A Real Introduction
As I was saying above, Nice to meet you, Im Zach -
At this point I identify as an artist, as a designer,and as a creative first and second… a runner
But at one point, running was my LIFE. and wow that so fucking fun
I ran Track in college at Santa Clara University
While in college I focused on the steeple and ran PR's of
8:32 3kS
13:52: 5k
and idk other times but i’m really proud of how hard i tried haha
I also majored in studio art despite common culture telling me that was stupid, which it was not
my only regret is not taking more art history class’s
My entire college career I worked part time at an AD agency doing work for companies like SOLIDCORE, CHIPOTLE, BABOLOT, ADIDAS FJALLRAVEN, and more. and I was the most JR of Jr designers…
So don’t be too impressed here.
but I learned so SO much.
I tried to work there when I graduated, but after 4.5 years, the agency said it was in my best interest to get a different job.
They respectfully pushed me out of the nest (TYBG)
Anyway flash forward to now, I've done small to medium-sized projects for almost every major running company, I’ve done a two 6-month contract doing illustration work for APPLE, and I’ve grown my brand enough and agency to sustain my modest lifestyle in San Francisco
All while never signing anything but a W9
So yeah TLDR: I ran semi-fast. Now I don’t have a real job, but I scribble pretty good.
I also want to connect with people who work in sports or work in design. Like all of us, I just want a community.
SO LETS CONNECT :)
Follow me on IG // Connect on LinkedIn
More coming soon so tap in now
-Zach litoff
Like, comment, share, subscribe idk do something.. don’t just sit there, at least stop scrolling