Archive - Studio thoughts

WHAT we can learn from the Coldplay affair and Tinman Elite

Despite popular belief: It's not about storytelling its about the the Story teller.

Aug 8 •

July 2025

How This Race Shot Itself In The Foot.

A case study of an almost perfect event that just can’t get it right... The San Francisco Marathon

Jul 30 •

How to save (or ruin) Trail Running

A half baked take written on a airplane on how to change Trail Running

Jul 12 •

June 2025

PUT YOURSELF IN A BOX!!

Creative Advice JUNE 18th, 2025

Jun 18 •

Nothing hurts more than failure.

Things to think about after a failure

Jun 10 •

May 2025

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